Smurfit Kappa’s eye-catching drinks packaging stands out at FlexoTech

Smurfit Kappa’s innovative pre-print liner came out top in this year’s FlexoTech International Print & Innovations Awards, further consolidating its reputation as a leader in the packaging industry.

The striking pre-print liner, which was designed for leading beer brand Beck’s, took the honour in the ‘Sacks and Corrugated Pre-Print Liner’ category.

Designed by Smurfit Kappa CRP, the complex liner required a high concentration of ink coverage to meet the customer’s brief of realistic, stand-out print. In order to achieve the attention-grabbing finish, composite colours were used to build the brand’s vivid green shade and put the bottle in the spotlight.

With up to 82% of purchase decisions being made in-store, there is increasing pressure on brands to create a dramatic on-shelf presence and the beautiful Beck’s packaging more than delivers on the brief.

Chris Shaw, General Manager of Smurfit Kappa CRP Pre-Print, commented: “I am delighted for Smurfit Kappa to have been recognised as a winner in this area. For designs requiring a photo-realistic finish and high-volume production, pre-print is a valued option so we are seeing many customers choosing this for their products.

“This achievement is thanks to the dedication and hard work of our experienced printers and graphics teams.”

The 2017 FlexoTech awards were announced at a gala event in London. Smurfit Kappa’s ShelfSmart service uses industry insights and eye-tracking technology to determine the best ways to market products on the shelf.