Simplicity: The ultimate sophistication

Over 60 years ago, the first Kwik Lok was made with a single piece of plastic and a whittling knife to fulfil one simple need; to close bags. Today, the famous Kwik Lok clip is still closing bags across the globe 62 years on, but has also found new uses in a variety of places including the latest super market concept for fresh produce.

Carrots-Sainsbury's-copy

Kwik Lok’s success has often been attributed to its immense simplicity in both application and design. This simplicity has proven highly popular in recent years with shifts in retailer guidelines to promote minimal packaging. This has meant on items such as spring onions, packaging has been reduced to nothing more than an elastic band and a full colour Kwik Lok Label, carrying branding, product details and retailer information. A lot for a small label!

The ongoing trend of minimal packaging combined with more health focused attitudes from shoppers and supermarkets, has led to a rise in the amount of loose produce and market style presentations now seen in many stores. One of the latest concepts to be born from this shift, is the ultra-sophisticated, misty, fresh produce display units, now centre stage in Morrison’s Fresh Format stores. These specialist, futuristic display units, create an ongoing moisture cloud over the produce, giving it a fresh and natural glimmer. However, with produce being consistently given a light dusting of moisture, a waterproof and clear way of labelling individual goods was required.

Tomato's-British-2-copy

Saeloc, the UK distributor of Kwik Lok, was asked by pioneers of the concept, Morrison’s, to provide labels for the produce featured in the misty display units which would be able to withstand the consistent moisture. This was achieved by utilising the unique Teslin label developed by Kwik Lok which firmly attaches to the range of Kwik Lok clips. Manufactured from a plastic based material, Kwik Lok Teslin labels are easy to apply, completely waterproof and are available with full colour printed designs on both sides of the label. This offers a unique opportunity to add attractive branding, promotions and variant characteristics to products in wet and refrigerated environments, whilst still letting the product be displayed loose.

The Teslin Kwik Lok labels are now used on a wide range of produce including; spring onions, bunched carrots, leeks, on the vine tomatoes, asparagus and broccoli in nearly all UK supermarket chains. Saeloc’s Managing Director, David Knighton, commented “Our Kwik Lok labels offer a credible and unique alternative to more traditional packaging and allow customers to really see the products up close’. The added benefit of more effective date rotation through individual item labelling, as well as more efficient checkout processing from barcodes and PLU numbers on the labels, really makes Kwik Lok labels a key part to in store success”.

The usage of Kwik Lok labelling is further growing with new products such as PopKakery™ taking advantage of its key benefits. Popkakery’s hand made range of ‘on a stick’ sweet treats, features a bright and colourful Kwik Lok label to display the company branding. Clipping firmly to the stick, each Kwik Lok label is quickly and easily applied by semi-automatic machine, giving Popkakery™ great flexibility to vary designs and messages for their diverse range.

Morrisons

The simplicity of Kwik Lok makes them highly effective in a broad spectrum of applications and environments, whilst still being small, cost effective and highly versatile.

To find out more, please visit www.saeloc.co.uk or visit Kwik Lok at the 2014 Foodex Show at stand H226.

Kwik Lok

www.saeloc.co.uk