This summer, Simple, the UK’s number one skincare brand from Unilever UK, is set to bring Micellar Water to the shower category for the first time with the launch of Simple Micellar Shower Gel. The innovative new offering is designed to tap into the growing Micellar Water trend that was responsible for a 20% uplift in the face care category last year alone.
Rolling out now, the new Simple Micellar Shower Gel is made with all of the Kind To Skin ingredients featured in the brand’s skincare products, teamed with the ground breaking Micellar Water. Formed of tiny oil molecules suspended in soft water, Micellar Water provides gentle cleansing properties which are designed to draw out dirt and impurities from the skin without leaving it dry.
Nikki Comiskey, Senior Brand Manager for Skin Cleansing at Unilever UK, comments: “We are incredibly excited to be the first brand in the UK to bring a water-based Micellar shower gel offering to our consumers. Our heritage lies in face and skincare, so it felt like a natural step for us to bring this growing trend to the Simple range. We expect this to be a huge hit with Micellar Water lovers and bring new consumers into the category.”
Simple Micellar Shower Gel will feature an updated pack design, which is rolling out now across the entire shower gel portfolio, in line with the full Simple face range to make it easy for customers to identify on-shelf.