Seven Seas announces £2.3 million marketing push for Pure Cod Liver Oil range

ss_30_still8New ‘Your body is a temple’ campaign taps in to modern consumer needs.

Seven Seas, the number one supplier of vitamins, minerals and supplements in the UK is launching a new high profile marketing campaign to support Pure Cod Liver Oil and JointCare in the UK – the first being for their flagship Pure Cod Liver Oil range of liquids and capsules.

The exciting new multichannel ‘Your body is a temple’ TV advert, which launched on the 14 October, features Steve – an ‘average bloke’ who takes Seven Seas Pure Cod Liver Oil capsules to maintain the health of his muscles, bones, eyes and skin. This results in his body creating a mini temple of worship for the health-giving properties of the capsule, in a humorous and engaging way.

Designed to meet everybody’s day to day health needs, Seven Seas Pure Cod Liver Oil provides one of the richest sources of omega-3 nutrients, which are essential for maintaining all round health. In addition, Seven Seas Pure Cod Liver Oil contains vitamin D, which is especially important during the winter months when there is less sunlight.

This campaign represents the return of Seven Seas Pure Cod Liver Oil to TV screens after five years and will reach over 19 million adults across the UK. The advert airs on national television at 21.15 during Law and Order: UK (ITV1) – the hit crime drama based on the hugely successful US franchise which has a viewership of almost 2 million.

It is designed to maximise exposure of the brand and raise awareness of the benefits of cod liver oil supplementation for maintaining all round good health, both now and in the future.

The £4 million cross-brand integrated campaign, including innovative print and broadcast advertising, eye-catching POS and dedicated PR activity, reinforces Seven Seas Pure Cod Liver Oil’s market leading position and heritage whilst demonstrating the investment being made in the brand for the remaining quarter of the year. This dovetails with a heavyweight marketing campaign for the JointCare range, which highlights the launch of an innovative new Joint Age Calculator to determine the state of the nation’s joint health.

Sarah Day, Marketing Manager for Seven Seas Pure Cod Liver Oil and JointCare, comments: “This is an exciting time for the Seven Seas Pure Cod Liver Oil range and our fresh new advertising concept, combined with bespoke in-store point of sale merchandising, will help drive consumers in-store. We believe our considerable brand investment creates opportunities for grocers to achieve significant returns within this category, by highlighting the benefits of Seven Seas Pure Cod Liver Oil.”

For stock enquiries, trade orders and further information on the Seven Seas Pure Cod Liver Oil range please contact 01482 716 209.