Hooch Lemon Brew gives thousands of movies and box sets to consumers with second season of on-pack promotion
This September, Hooch’s “Movie On Us” campaign is back, only this time it’s bigger and better than ever before. With more movies ready for redemption, the on-pack offer has been extended to even more Hooch SKUs, with codes now on the 440ml cans, as well as the 70cl and 500ml bottles.
In 2018, Hooch saw massive success in the off-trade during the brands summer campaign; offering consumers a movie with every purchase of its 70cl or 500ml Hooch Lemon Brew and tropical Hoola Hooch variant. Redeemable on a dedicated Hooch movies website via a simple scratch off mechanism on the bottles, the campaign allowed consumers to watch 1000s of blockbusters and TV shows at no extra cost.
Bringing in a +22% sales boost, the success of last year’s campaign can be largely attributed to the extensive consumer research Global Brands Ltd conducted which revealed that the average target consumer watches up to 33 hours of video content per week with over half of them stating that they usually drink at home. Building on the success of last year’s campaign, and the continued relevancy of the insight, Hooch expect this year’s Movie On Us campaign to deliver even better results across the board!
Brand controller, Christian Sarginson, said: “With huge blockbusters available in stunning UHD 4K, from the Marvel universe and 20th Century Fox through to hit box sets like Game of Thrones and Suits the ‘Movie on Us’ offer adds value for consumers and retailers alike. Perfectly suiting the Hooch consumer, our extensive research and targeted approach will ensure that we help drive off-trade sales for retailers.”
A huge movie marketing campaign will run throughout autumn to support the promotion; consumer advertising, a dedicated social plan and influencer videos are set to reach over 12 million consumers.
For more information head to: http://hoochmovies.com/
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 GBL Data July / September 2018
 Kantar TGI