ASDA’s range of own-label curries, supplied by Derby-based Indian cuisine experts S&A Foods, claimed the second prestigious accolade at The Takeaway.com English Curry Awards this month, having achieved the Scottish equivalent in June.
The retailer triumphed against stiff competition from other shortlisted supermarkets Tesco and Marks & Spencer in the battle for the award, which was decided by nominations from the public. The winners were announced at a sparkling ceremony at The Excellency Centre in Bolton, attended by more than 450 guests.
“The awards were a runaway success and have made their mark on the English Asian calendar,” says Yasmin Mahmood of Oceanic Consulting, organiser of the event. “It’s safe to say that ASDA won their category by an impressive margin, with the most nominations by far.
“To win both the Scottish and English Curry awards in the same year is a fantastic achievement. It’s clear that when it comes to making delicious curries, ASDA and S&A Foods are doing something right!”
The double accolade comes at a fitting time for S&A Foods, which is celebrating its 25th anniversary this year.
The company was founded by CEO Perween Warsi who, disappointed with the quality of Indian cuisine when she first arrived in the UK, began making samosas in her own kitchen.
“Quality is in the DNA of S&A Foods. It’s heartening to see that 25 years after making our first curry, we’re still number one. The award is a tribute to colleagues for delivering consistent quality every day,” says Perween.
“I won the ASDA contract when I was still working from home. They waited for our first factory to open as they had faith in our quality. I will never compromise on quality.”
Richard Weaver, buyer for ASDA, adds: “It’s a fantastic achievement to have won both the Scottish and English Curry Awards, and how apt that this double accolade has been achieved in S&A Foods’ 25th year.
“We’d like to congratulate and thank everyone who works tirelessly to ensure we offer a delicious, authentic curry range for our customers – and we promise to keep delivering!”
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