The UK’s leading goats’ milk manufacturer, St Helen’s Farm, is to change its goats’ milk packaging to reflect the seasons in a major change for the dairy.
The cartons will still feature the iconic goat on front of pack, which will be complemented by a seasonal illustration.
The brand, which is stocked in all major multiples, is to take inspiration from its natural environment and surroundings, a beautiful farm setting in Seaton Ross, Yorkshire on a regular basis. The new carton in the seasonal collection is a Sunflower as summer gets underway follows on from the successful spring daffodil design.
Mike Hind, Sales and Marketing Manager said: “Our customers tell us that they love the Christmas cartons each year, so we decided to make the change each season for added interest and on-shelf stand out.”
“Our cartons have always been a major way of communicating with our consumers and this is another way of us putting even more of our heritage and brand values on pack and at the same time reflecting the changes at the farm.”
The carton star feature each month will also remain, now in its tenth year, and the brand has confirmed there are a number of promotional activities in the calendar, for late 2014, with partner organisations that have a strong synergy with the St Helen’s Farm brand.
The new seasonal designs, which bring a unique packaging element to the milk fixture, will feature on the skimmed, semi and whole milk cartons in all stores nationwide.