ACE has enjoyed a successful year of trading and has set its sights on growing the brand and expanding its range even further in 2016.
Latest sales figures* have shown ACE Gentle having trading success and being named the only laundry additive brand to have grown in volume over the last 12 months, with an impressive 25% increase and it has also shown the fastest sales growth.
ACE Gentle is specially formulated to tackle a range of stains, while being extra gentle on the fabric – which means that it can be used on silk, wool and is even safe to use on cashmere. The stain remover’s effectiveness is vastly attributed to its many patented ingredients, which include soil suspension polymers and a colour safety system. The product is also designed to prevent fabric colours bleeding or transferring to other fabrics.
In January 2016 the brand expanded its range with the addition of ACE for Whites stain remover. ACE for Whites is currently sold in Poundland stores across the UK and discussions are underway with several major retailers who are expected to stock the product in 2016. The new product has one of the strongest whitening agents on the market and caters for white fabrics only. Its exclusive patented fabric protection system means that the hypo bleach used in ACE for Whites can remove the tough stains, while the fabric fibres are protected wash after wash.
Kevin Day, Product Development Manager at Robinson Young Ltd, who are the UK sole distributor of ACE Gentle, said: “With spring fast approaching and the weather improving, more people will be engaging in outdoor activities where stains are inevitable. ACE Gentle and the recently launched ACE for Whites are essential items for all cleaning cupboards and can help consumers keep their clothes looking good for longer. We are investing in PR and social media campaigns to help push the brand even further this year and look forward to another successful year of trading.”
ACE Gentle has been established in the UK market over a number of years and has recently secured listings in 400 Morrisons stores, with existing distribution in Waitrose, Tesco, Asda, Sainburys and Poundland. The brand is a market leader in Italy, where it was launched over 50 years ago, and is also distributed across 40 countries including: in France, Spain, Germany, Greece and Belgium. The ACE range consists of ACE Gentle 1l in two exciting fragrances, with price marked and non-priced bottles, along with ACE Gentle 700ml and the newly launched ACE for Whites in a 1l bottle.
* Figures taken from Nielsen Shares Update December 2015