Coca-Cola European Partners (CCEP) has unveiled new limited edition packs, back of pack cocktail recipes and a marketing campaign to celebrate 225 years since Schweppes arrived in London.
Running throughout the summer, Schweppes is launching its ‘Rediscovered’ range of cocktail recipes on-pack to mark the anniversary of when Jacob Schweppe brought his iconic bottled bubbles to the city of London. The brand is heroing rediscovered drinks and creating new variations of best-loved classics to mark the occasion and celebrate Schweppes’ heritage in Great Britain.
The seven recipes include cocktails such as Pink Gin, The Horse’s Neck with Rye Whisky and rum-based Navy Grog, and will appear on the labels of 1L, 2L and 12x150ml multi-packs of Schweppes mixers from May 2017. Packs will also change to bold gold and black livery, delivering increased on-shelf stand out to highlight the 225 year British anniversary.
The brand’s limited-edition anniversary packs have been designed to help retailers tap into the growing popularity of cocktails at home, as consumers increasingly look for more unusual and special drinks to enjoy with family and friends.
Schweppes’ 225th anniversary is being supported by a marketing campaign that includes media, digital and in-store activity, to help further increase consumer awareness of the brand’s unrivalled heritage and quality.