Scholl, the UK’s number one foot care brand1, and covetable cult lacquer label Nailberry have joined forces to launch five exclusive pedicure and manicure packs that will attract shoppers in search of the perfect beauty gift this Christmas – or a treat for themselves.
Both renowned for premium beauty tools that allow women to achieve gorgeously groomed feet, the dazzling hot pink, deep purple and ice blue boxed kits inject superior shelf stand-out to help invigorate and fuel growth in the personal care category.
Following the huge success of the Velvet Smooth Diamond Express Pedi, which helped drive +6% foot care category value growth last year, Scholl is introducing a limited edition purple variant to sustain the product’s popularity and aid in continued purchase appeal this season.
The collaborative collection also offers a cost-effective professional grade alternative to expensive salon treatments and the opportunity for British women to indulge in a pampering pedicure and manicure session at home during the holidays and beyond.
The five fashionable and functional gift packs include:
Scholl Velvet Smooth Limited Edition Collection (MRRP £70: Boots Exclusive)
• Scholl Velvet Smooth Diamond Express Pedi: An electrical hard skin removal device which contains diamond particles in the roller head to ensure exceptional exfoliation
• 2 Scholl Extra Coarse Replacement Roller Heads: Achieve perfect results for longer – the extra coarse head removes even the most stubborn hard skin
• Scholl Velvet Smooth Nail Care Oil: Enrich nails and cuticles with this nourishing blend exclusively formulated with a 7 oil complex – including sweet almond, sunflower seed, linseed, apricot kernel, avocado, argan and shea seed
• Nailberry Nail Lacquer in ‘Rouge’ Scholl Velvet Smooth Party Pedi Collection (MRRP £70: Boots Exclusive)
• Scholl Velvet Smooth Diamond Express Pedi in Pink
• Scholl GelActiv™ Insoles Extreme Heels: Supportive and super-comfy for dancing away in those chic stilettos during the party season – the ultra-soft gel arch relieves pressure on the ball of the foot, ensuring comfort and stability with style. With an anti-slip feature, they help lower the risk of dreaded high heel mishaps
• Scholl Velvet Smooth Nail Care Oil
• Nailberry Nail Lacquer in ‘Rouge’ Scholl Velvet Smooth Nail Collection (MRRP £70: Boots Exclusive)
• Scholl Velvet Smooth Nail Care System: File, buff and shine the way to healthy and natural looking, shiny nails with this brilliant beauty innovation. Designed for easy handling, it features an oscillating head with two speed settings to effortlessly spruce up the nails on hands and feet. The kit comes with three different heads that are easily and quickly changed, simply by gently pulling away from the device
• Replacement Heads: Three different replacement heads ensure that perfect results can be created for longer
• Scholl Velvet Smooth Nail Care Oil
• Nailberry Nail Lacquer in ‘Rouge’ Scholl Velvet Smooth Nail Gift Set (MRRP £60: available in leading retailers except Boots)
• Scholl Velvet Smooth Nail Care System
• Scholl Velvet Smooth Nail Care Oil
• Nailberry Nail Lacquer in ‘A Smart Cookie’ Scholl Velvet Smooth Pedi Gift Set (MRRP £60: available in leading retailers except Boots)
• Scholl Velvet Smooth Diamond Express Pedi
• Scholl Velvet Smooth Nail Care Oil
• Nailberry Nail Lacquer in ‘A Smart Cookie’
Rebecca Verano-Luri, RB UK Marketing Director, says: “The unique partnership between Scholl and Nailberry will excite British shoppers with special edition packs that are set to effortlessly transform nails so they are naturally shiny and healthy looking. Feet will become heavenly soft to the touch and beautiful in an instant during the festive season.
Whether it’s as a personal treat for themselves or a Christmas gift for their friends or loved ones, the kits make the ultimate grooming essentials to achieve perfectly flawless pedicures and manicures for those festive parties or winter holiday and to see in the year ahead.”
The launch of Scholl and Nailberry’s Christmas gift packs will be supported with instore activity, including point of sale displays and price promotions to drive awareness and trial.
The Scholl Velvet Smooth Limited Edition Collection, Velvet Smooth Party Pedi Collection and Velvet Smooth Nail Collection will be available to purchase exclusively from Boots from October. The Scholl Velvet Smooth Nail Gift Set and Velvet Smooth Pedi Gift Set will be available to purchase from all other major retailers from October.
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