The world leader in plastic reusable transit packaging (RTP), Schoeller Allibert, has introduced an innovative combination of in-mould labelling (IML) and surface structure in the production of its vintageeffect beer crates.
With experience dating back to 1960, Schoeller Allibert has continuously developed state-of-theart packaging solutions for multiple industries. By IML and surface structure, Schoeller Allibert is able to create an old and used woodgrain effect on its crates. In addition to this, the unique IMI and surface structure combination when designing the crates enables Schoeller to print a customer’s brand name on the crate, without compromising on the quality.
Serving as a useful marketing tool for its customers, Schoeller Allibert’s crates effectively help increase brand awareness, and attract customers whilst shopping, making them a popular choice amongst beverage companies in many countries throughout Northern and Eastern Europe.
Schoeller Allibert designs its products to offer both maximum protection and ease of handling for operators, automated systems and customers, creating a product suitable and durable for all stages of the logistics process.
Damian Gilbertson, Sales Director UK & Eire of Schoeller Allibert, said: “Beverage manufacturers are increasingly looking at ways to differentiate their products when on the shelf, and our IML and surface structure process enables their product to stand out amongst their competitors. Not only do the crates look great visually, but they are practical solution for various packaging needs. For more than 20 years we have used IML technology and surface structures in beverage crates. Only in the 2000s did some in-mould labels start reproducing a wood-grain effect, and it’s only recently that companies like Schoeller Allibert have used the two technologies to produce a perfect combination.
“We strive to offer the best benefits and features, and customers can feel confident in knowing that our products are environmentally friendly, as the Schoeller Allibert IML film has improved recycling capacities over any other existing solution on the market.”