Schär gluten free launches seven new products into UK supermarkets

Schär, the UK’s fastest growing gluten free brand,[i] has added seven delicious new products to its range. These latest launches, which follow previous bakery and bread releases seen from the brand in the first half of 2017, demonstrate the company’s ongoing commitment to bringing choice and innovation to gluten free consumers in the UK.

Schär is making its debut into the UK bakery mix category with the launch of the Mix It! Universal, an all-purpose flour mix. The mix is the first gluten free all-purpose flour of its kind to launch in UK supermarkets. Already a favourite amongst Schär’s continental customers, this versatile product will be launching just in time for the return of the Great British Bake Off, giving gluten free foodies the opportunity to enjoy gluten free baking at home. Currently, the UK bakery mix category is worth £7m and growing 10% year on year[ii] – an exciting time to be part of this fixture.

Schär is also delighted to announce the launch of the first-tomarket gluten free Waffles, available in Tesco stores now. The company has also released three new and delicious chocolate biscuit lines and a new High Fibre Crisp Bread into Asda and Waitrose stores. The biscuit products include: The Schär Chocolate O’s, Schär Luxury Chocolate Biscuits and Schär Luxury Chocolate Biscuits

Schär’s latest launches continue to draw on the company’s heritage in bread, with the new Schär Deli Style Seeded Loaf. Bread accounts for 18% of gluten free category sales with Schär currently the number 1 contributor to sales in the category, accounting for 77.6% of bread growth.[iii]

In addition to this fantastic variety, Schär’s new products ensure gluten free shoppers have no need to compromise on taste or quality, with recipes inspired by expert bakers, and using only the best quality ingredients.

The new product launches include:

Schär Waffles: Ideal for an indulgent weekend brunch or as a delicious dessert piled high with toppings. The waffles can be warmed in the toaster and are ready to eat in just 30 seconds for ultimate convenience. 4 waffles per pack. Available in Tesco, 100g.

Schär Deli Style Seeded Loaf: A great-tasting seeded loaf baked to perfection with a blend of 5 grains and seeds; including buckwheat, rice, linseed, sunflower and chia seeds. High in fibre and low in saturated fat. Available in Tesco, 250g.

Schär Mix it! Universal – all purpose flour mix: The first of its kind in UK supermarkets, this versatile gluten and wheat free mix is suitable for sweet or savoury baking. Suitable for vegans. (Now available in Waitrose, 500g. RRP: £2.00)

Schär Chocolate O’s: Formerly known as Mini Os, these O-sodelicious snacks, now made with an improved recipe, contain a soft and creamy vanilla centre, sandwiched between two light and crunchy biscuits. Now available in a larger 16 biscuit pack. (Now available in Waitrose, 165g. RRP: £2.10)

Schär Chocolate Shorts: Bite sized biscuits, topped with scrumptious dark chocolate. A delectable snack, perfect for afternoon tea! 16 biscuits per pack (Now available in Asda, 150g. RRP: £2.00)

Schär Luxury Chocolate Biscuits: Pleasure seekers will simply love this crisp biscuity base, generously coated in luxurious chocolate. Warning! You won’t want to stop at one. 12 biscuits per pack. (Now available in Waitrose, 200g. RRP: £2.60)

Schär High Fibre Crisp Bread: A buckwheat based, nutritious, onthe- go snack. Suitable for vegans and low in fat, 21 crispbreads per pack. (Now available in Waitrose, 125g. RRP: £1.35)

Bradley Grimshaw, UK Managing Director of DR Schär UK comments: “We are delighted to be the first gluten free brand to release an allpurpose flour mix into UK supermarkets. The launch of the Mix It! Universal comes at a time when the UK bakery mix category is growing strongly year on year, and we are excited to be offering customers something completely new. We are also pleased to extend our range to include the first-tomarket gluten free Schär Waffles, once again providing genuine innovation for our customers.”

Bradley concludes: “With 50% of households’ now buying gluten free, it has never been a more exciting time to be part of this category. We are thrilled to be able to offer an extended selection of delicious, high quality products to help satisfy this increased consumer demand.”

The product launches are being supported by large scale, above the line activity, as well targeted marketing and PR to raise consumer awareness of the new products through both social and traditional media.

[i] IRI 52 w/e 4th March 2017

[ii] IRI, Top 6 retailers 52 w/e 6th May 17

[iii] 52 w/e 5th August 2017

SCHÄR

Tel: 01925 865100

Email: sales.uk@drschaer.com

www.schar.co.uk