Schär gluten free launches four new products for 2017

Schär, the UK’s fastest growing gluten free brand , has launched a selection of new bread and biscuit products for 2017. The new products include a gluten free Deli Style Sourdough Bread, Hamburger Buns, Choc Chip Buns and Viennese Biscuits.

The latest launches from Schär address the growing consumer appetite for baked goods with bread currently the number one sector in gluten free and Schär bread the most often bought in the category.

Inspired and developed by Schär’s master bakers, the new products are made using traditional recipes and only the best quality ingredients. Dedicated to providing quality and choice for those with special dietary needs for over 90 years, Schär ensures gluten free shoppers have no need to compromise on taste.

The new product launches include:

Schär Deli Style Sourdough Bread: A great-tasting artisanal style bread inspired by an authentic European recipe. Perfect for a delicious sandwich, or as a tasty accompaniment to your evening meal. Suitable for vegans and preservative, gluten and lactose free. (Available from Morrisons, 240g. RRP: £2.50)

Schär Hamburger Buns: Soft, high-quality buns – ideal for a tasty gluten free gourmet burger at the family summer BBQ. The hamburger buns are free from gluten, wheat and dairy, a great source of fibre and also free from preservatives. Suitable for vegans. (Available from Asda and Morrisons. Four rolls per pack, 300g. RRP: £2.88)

Schär Wholesome Vitality Loaf: Available from Tesco, ASDA and Morrisons. A nutritious and truly flavoursome loaf made with quinoa, chestnut and sorghum plus sunflower and linseeds. This gluten free bread is also high in fibre, low in saturated fat and suitable for vegans, in addition to being gluten, wheat, lactose and preservative free. (Available from Tesco, Morrisons and Asda, 350g. RRP: £2.60)

Schär Choc Chip Buns: These soft, fluffy bread rolls are studded with tasty chocolate chips. Enjoy as an on-thego snack or as a tasty after-school treat. (Available from Tesco and Sainsbury’s. Four buns per pack, 220g. RRP: £2.60)

Schär Viennese Biscuits: With their buttery, melt-in-the-mouth texture, these indulgent, Italianinspired snacks are a delicious treat and the perfect addition to tea time. Suitable for vegetarians. (Available from Morrisons. 12 biscuits per pack. RRP: £1.73)

Since 2015 Schär has contributed 14% to gluten free growth (£8m) , which is 2½ times more than the contribution of the next biggest growth brand in the category. Bradley Grimshaw, UK Managing Director of Schär comments: “The gluten free category is one of the fastest growing in grocery and is now worth £333m. We are delighted that there has been extensive growth for Schär over the last year with the company’s retail value up 60% and we are confident that this success will continue following the launch of these new additions to the range.”

Bradley Grimshaw concludes: “Schär is passionate about providing customers with a choice of delicious, high quality gluten free foods that are suitable for everyone. We see it as our mission to make life more enjoyable for those following a gluten free diet and we are committed to producing a range of quality products to cater to these needs.”

The product launches are being supported by large scale above the line activity as well targeted marketing and PR to raise consumer awareness of the new products through both social and traditional media.

SCHÄR

Tel: 01925 865100

Email: sales.uk@drschaer.com

www.schar.co.uk