Schär capitalises on bread and frozen category demand with six NPD launches

Schär – Europe’s favourite in gluten-free1 and fastest growing gluten-free brand in the UK2 –has brought six new lines to the UK market in 2016 with the latest additions now available in store.

Schär’s NPD efforts are dedicated to bringing high quality products to consumers, which are nutritionally sound and benchmarked against mainstream equivalents to ensure gluten-free shoppers have no need to compromise on taste.

The product launches include: Schär Pain au Chocolat (July 2016): Made from delicate puff pastry, this oven-baked flaky patisserie is filled with melt in the mouth chocolate, baked to perfection then frozen for convenience, so consumers can enjoy the product straight from the oven! Four units per pack, the pain au chocolats are also a source of fibre.

Schär Seeded Ciabatta (July 2016): Tasty seeded ciabatta rolls made with linseeds and sunflower seeds baked using a sourdough recipe for a lighter texture. To be eaten straight from the pack or warmed in the oven for best results. The rolls are low in saturated fat and are gluten, wheat and lactose free.

Schär Salti Crackers (July 2016): Delicious gluten, wheat and lactose free salted mini crackers, perfect as a savoury snack to share with friends or eat on the go.

Schär White Baguette (May 2016): These high fibre baguettes are perfectly crunchy on the outside with a soft and fluffy crumb. Delicious warmed in the oven or eaten straight from the pack for convenience.

Schär Veggie Pizza (May 2016): A thin-crust authentic Italian pizza topped with roasted vegetables and Mozzarella.

Schär Panini Rolls (February 2016): Soft and filling, these low fat, high fibre panini rolls are proving popular for a deli-style lunch, whether at work, school or on a trip.

Bradley Grimshaw, UK Managing Director of Schär comments: “We are dedicated to providing consumers with great tasting gluten free foods and our three new bread lines will help to further increase the options available to consumers. Extending the choice for those following a gluten free diet is one of our core principles and we are excited about the latest innovations joining our portfolio.”

The Gluten Free Bread category is now worth over £68m and growing at 10% year on year with Frozen Gluten Free valued at £29.5m, with 30.4% growth year on year2 – numbers that Bradley Grimshaw predicts will continue to strengthen.

“The growing demand for these products really does present a significant opportunity for our retail partners. Our extensive portfolio enables us to meet the needs of all those consumers who want fantastic tasting, authentic gluten free food. We know consumers are continually searching for new, innovative products to expand their repertoire and retailers can feel confident that the Schär range will help deliver this,” continues Grimshaw.

“We know consumers are looking for authentic tasting gluten free products and retailers can feel confident that the Schär range delivers on this front,” he concludes.

The product launches are being supported by large scale ATL activity as well targeted marketing and PR to raise consumer awareness of the new products through both social and traditional media.

To enquire about listing Schär products please contact sales.uk@drschaer.com, or call 01925 865100. For more information, visit Schar.co.uk. 1 Euromonitor data 2014 2 Source: IRI, Top 6 Retailers, 52 w/e 9th July 2016

SCHÄR

Tel: 01925 865100

Email: sales.uk@drschaer.com

www.schar.co.uk