Grace Foods UK is reinforcing Grace Say Aloe’s position as the No.1 Aloe Vera drink in the UK* with a profit-building new limited edition.
The new Green Tea & Lemon variant (500ml) is the fourth flavour to join the range which already has a commanding market share of almost 80%*.
Nyree Chambers, Grace Foods UK’s Head of Marketing says: “Grace Say Aloe Green Tea & Lemon is made with 20% real aloe vera pieces and will help retailers meet shopper demand for refreshing soft drinks. Shoppers are looking for something a little different these days – our new flavour does just that.”
Limited edition Green Tea & Lemon joins three other distinctive Grace Say Aloe variants – Original, Mango and Strawberry. The new flavour contains only natural flavours and colours and is rich in Vitamin C which helps reduce tiredness and fatigue.
The range includes both reduced-sugar and zero sugar options alongside standard, offering shoppers the choice they’re seeking in soft drinks.
The launch follows the biggest ever investment in Grace Say Aloe through its #RebootNormal campaign.
The £1million campaign will reach more than 10m consumers and encourages shoppers to ‘Reboot Your Normal’ with a light-hearted take on everyday ‘normal’ activities.
The integrated campaign includes underground advertising, digital escalator panels, sampling, social media advertising, influencer outreach, a national PR campaign and the launch of a new website for the brand – www.gracesayaloe.co.uk.
“Our strategy this year focusses on building awareness and trial of the range as we know that once shoppers try it they become ambassadors for it. Retailers should stock up to take their share of the profits,” concludes Chambers.
*IRI MAT 52w/e 19th August, 2017
GRACE FOODS UK
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