Sarries renew Greene King partnership

Rugby Premiership Champions Saracens have renewed their successful partnership with Greene King, making Greene King IPA Saracens Rugby’s Official Beer. First established in 2013, the partnership runs to 2023.

L-R: Emma Hibbert Greene King Marketing
Controller; Jamie George, Saracens; Paul
Rogers, Greene King Business Development
Manager; Dominic Day, Saracens; Richard
Barrington, Saracens; Simon Edgar, Greene
King Head of Sales – Anglia and South.
(Credit: Greene King)

As part of the agreement Greene King IPA and East Coast IPA will be available in all Allianz Park bars, while the partnership will also see Greene King install a new bar at the ground serving a selection of its Craft Academy beers, such as Over Easy, developed by its apprentice brewers.