Retailers can expect strong demand for home brew kits in the run-up to this Christmas, according to the makers of ibrew, the UK’s leading brand.
Sales of home brew systems have more than doubled in the two years, and look set to keep on growing as the popularity of do-it-yourself beer spreads.
“Consumers are increasingly coming to appreciate the pleasure, simplicity, quality and value for money offered by modern home brew systems such as ibrew,” says Andy Janes, ibrew marketing manager.
“At Christmas time in particular, ibrew comes into its own, either as an easy way to make superb beer to wow your guests over the festive period or as a great gift idea for the men in the family.”
ibrew is the number one selling home brew system in the UK. Available in a range of retailers, it has become renowned for being a simple, fast and enjoyable way to make beer at home. It is positioned in the market as an in-home micro-brewery in order to convey the excellent quality of beer it produces.
The ibrew starter kit, which retails at £69.99, offers a complete re-usable home brewery with everything the user needs to begin brewing – including the ingredients to make 40 pints. There are three varieties of beer available – a refreshing lager, a hoppy bitter and a creamy stout, all of which are ready to drink within just 21 days.
ibrew home brew kit
The starter pack includes a fermenter, which doubles as the outer packaging, and a clever dispenser tap unit that fits onto the storage bottles, which are designed to sit neatly on the kitchen worktop or even the fridge shelf until ready for use. The ibrew kits also include the finest UK-grown malt and hops and require the addition of just yeast and water. All ingredients are 100% natural.
Refills retail at just £9.99 for 20 pints, which means home brewing costs consumers from just 50p a pint. Despite the low price, however, the ibrew kit produces premium beer to rival anything on sale in pubs.
ibrew boasts eye-catching packaging that is sure to achieve maximum shelf-standout. And with home brew presenting such a golden opportunity for retailers this Christmas, Andy Janes says it is important to ensure ibrew is positioned in store in an area where sales potential will be optimised.
“ibrew is the perfect present for the guy who has everything, so at Christmas time it’s particularly important to ensure ibrew starter packs are positioned close to where customers might be looking for gifts for the men in their life. In a garden centre, for example, this might be near the power tools. ibrew is also a perfect addition to the range of products offered by online gift stores.”
Merchandising material is available to support retailers who are stocking ibrew, including branded pop-up stands, leaflets and even a DVD sales demonstrator that shows customers how easy ibrew is to use. The brand is also backed by a consumer PR campaign.
“ibrew offers retailers an excellent opportunity to achieve strong sales with a good profit margin this Christmas,” says Andy Janes. “It also offers good prospects beyond the festive period thanks to high repeat purchase rates for the refills. Quite simply, ibrew beer tastes so good that once tried most people buy it again in the future.
“Sales of home brew products have increased by more than 100% since 2008 and with more and more people entertaining at home, we see no signs of this growth tailing off.”
More information on ibrew can be found on their website: www.ibrew.co.uk
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