S&A Produce Limited, the UK’s largest independent strawberry growers are investing in a brand identity and a marketing campaign to launch Capri, an Italian strawberry, grown in Great Britain.
With 90 hectares planted this season, S&A Produce are working with food marketing and PR specialists, Ceres, to position Capri as a new British strawberry for every occasion.
Capri’s origin is clear, it’s grown in Britain and bred by Italians, who are known very much for their love of good food, which has been reflected in the development of the brand to give it standout. A website, media briefings, 1-1 tastings, recipes and a presence on Twitter will support this new variety, as the British strawberry season gets underway.
Capri is a new variety, with a good shelf life that has a deliciously firm bite which enhances its versatility and means it is equally good in a host of dishes from sweet to savoury. Capri is full of flavour and has a deep rich red colour that runs throughout the fruit and its distinctive cone shape, is recognised by Europeans as a sign of excellence along with its amazing flavour and aroma.
James Seymour, Product and Brand Development Manager for S&A Produce said: “The development of any new variety involves a lot of hard work, much investment and enormous passion and belief in the product and Capri is testament to that. We are very much looking forward to the season ahead, particularly as we have worked diligently to find Capri’s optimum picking time to achieve maximum flavour for the consumer to enjoy”.
S&A Produce Limited grows strawberries across four sites; two in Herefordshire, one in Kent and one in South Wales. It’s a fully integrated business involved in growing, crop husbandry, picking, packing and delivering direct to retailer depots.
S&A Produce Limited
Tel: 07970 997033