One of Scotland’s leading independent jam producers, R&W Scott, is broadening its product range with the launch of two innovative fruit-based chocolate flavour spreads – Scott’s Strawberry Fruity Chocolate and Scott’s Orange Fruity Chocolate.
Scott’s new fruity chocolate flavour spreads are made with fruit and represent a healthier alternative to the market leader in chocolate spreads with 66% less saturated fat, 35% less calories and no compromise on taste.
A category first for R&W Scott, this versatile new spread, which is crafted from the jam producer’s base in Carluke, can be used to liven up breakfast time and presents a perfect, healthier topping for porridge, pancakes, toast and cereal. It can also be used in home-baking as a filling and topping.
Chocolate spread is the fastest growing sector reaching a category value of £58m and year-on-year growth of 19.3% driven mainly by the younger consumer. (Kantar Worldpanel 52 w/e 12 October 2014)
With a bold, modern look, Scott’s Fruity Chocolate Flavour spreads are available in 225g clear jars with a colourful impactful strawberry or orange coloured label to maximise on-shelf presence. The RRP is £1.00 with the products listed in ASDA and Scotmid from June 2015.
John Easton, managing director of R&W Scott, said: “Chocolate spread is demonstrating strong growth and Scott’s two new fruity chocolate spreads have been designed to capitalise on that growth.
“R&W Scott is firmly established as one of the leading jam producers with a heritage that dates back to 1880. However, it’s important that we continue to innovate and move forward and we’ve invested in our factory and equipment in order to expand into a new category. We’re delighted by the taste and mouth-feel of these spreads, which offer a healthier option for those who love chocolate spread but are looking to lower fat in their diets. We will be introducing more flavours soon.”
R&W Scott, which is a standalone division of Real Good Food, has been making jams and marmalades for over 130 years from its factory in Carluke, Lanarkshire.
With quality and heritage at its very core, R&W Scott still use time-honoured cooking methods based on traditional recipes with open copper pans and small batches of hand-stirred ingredients to preserve the products’ home-made appeal.
The Company’s jams and marmalades recipes are also created using only the finest quality ingredients. The fruit for all R&W jams was historically sourced from local farms and this tradition has continued with the Scottish berry preserves range, which features only locally grown fruit.
For further information on R&W Scott, its stockists and full range of products, please contact Nicola McFadyen, Product Manager, R&W Scott on 01555 777931.
Nicola McFadyen, Product Manager
Tel: 01555 777931