Rustlers is enabling retailers to meet demand for hot, tasty and convenient solutions that shoppers can enjoy as part of a Big Night In.
“Consumers want to spend minimal time preparing food when it comes to a big night in. People are looking for food and drink that can be served quickly and conveniently and products such as Rustlers are perfect for this occasion, offering a quick and tasty solution that takes only minutes to serve,” says Angela Daulby, UK Sales Director, Kepak.
“Meal occasions shoppers buy chilled more than any other category instore. When you consider this alongside the fact that they spend more than the average c-store shopper (£6.64 vs £6.28) and have a bigger basket size than the average shopper (3.3 vs 2.6), it highlights the importance retailers should place on chilled as part of the Big Night In occasion*1. By creating a ‘Big Night In’ display or using POS, retailers have an opportunity to drive basket size, spend and profits.”
Retailers are now using Rustlers as an essential part of a big night in meal deal. “By offering complementary snacks and drinks as part of a meal deal, you’re guaranteed to increase sales,” adds Angela.
“Rustlers is the perfect accompaniment to a wide range of Big Night In options including soft drinks, alcohol, sides and desserts, which provides shoppers with the variety they’re looking for.”
Rustlers is also tapping into the high street gourmet food trend with the launch of a range perfect for the big night in occasion. The Rustlers Gourmet range, made with 100% beef in a brioche bun, comprises The Classic Burger (including cheese, streaky bacon, American-style mustard mayo and tomato relish) and The BBQ Burger (with cheese, streaky bacon, crispy onions and a smoky BBQ sauce).
“Rustlers Gourmet burgers will attract new shoppers and build on the brand’s ‘Great Taste, Great Beef, Always’ positioning, showcasing our unrivalled ability to provide a combination of great flame-grilled taste, high quality and quick-to-cook convenience,” adds Angela.
Research shows that 80%*2 of shoppers have expressed an interest in experiencing the gourmet burger trend at home, with one in four shoppers interested in burgers made using a premium bread*2.
“With more people opting to stay in on a budget, retailers can really maximise their Big Night In sales by offering a premium option to shoppers.”
*1 HIM CTP 2017
*2 Wendy Dunn & Cambridge Research, 2016