Barr Soft Drinks is accelerating demand for Rockstar, the UK’s No.1 big can flavoured energy brand by launching a categoryboosting new range, Rockstar First Start. Comprising two great-tasting flavours – Mixed Berries and Orange Clementine – Rockstar First Start is aimed at morning consumption, previously an untapped area for energy drinks. Containing no added sugar, the new products provide a much-needed morning boost with a combination of fruit juice and caffeine from natural sources and less than 30 calories per can, with 70% of shoppers saying they would buy when asked.
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