The activities include outdoor advertising, taxi liveries and cash & carry support for the trade.
The outdoor creative will use elements of the iconic “REESE’S PERFECT” campaign which has been successfully used in America for over a decade.
The ads will appear on routes facing traffic heading to major supermarkets where REESE’S products are in wide distribution.
Fully liveried taxis, in the brand’s iconic shade of orange, will also take to the roads from the end of this month.
Cab drivers will also offer customers samples of REESE’S PEANUT BUTTER CUPS, REESE’S PIECES and REESE’S NUTRAGEOUS, all of which are now widely available in the major multiples and independent retailers.
The brand will also be heavily promoted to the trade, with activity that includes high visibility branding in the Cash & Carry channel.
Stephen Barlow, Euro Food Brands Managing Director, says: “Our spring campaign marks a busy and exciting period for REESE’S products in the UK.
“We have been working hard in the past twelve months to make sure our UK offering and distribution was right and we thank all our many customers for their support.
“We’re now ready to move into phase two of our plan with REESE’S products and bite a chunk out of the growing UK market.”
REESE’S iconic brand is one of many produced by The Hershey Company (HSY). HSY is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionary brands.
Euro Food Brands
The Hershey Company