REAL crisps and chips reveals new look packaging

picnic-crisps-seasaltREAL, the popular handcooked crisps and chips brand has today unveiled its new look packaging.  This represents a significant investment from the Gwent-based manufacturer and the first change to REAL’s brand identity and product packaging for 8 years.

Supported by heavyweight sampling, trade and consumer advertising, media relations, in store support and point of sale, this total revitalisation campaign represents an investment of around £400,000 over the next 12 to 18 months. The campaign targets consumers of all ages with REAL’s genuine credentials as a quality product that offers great value without compromising on taste.

Part of Tayto Group Ltd, REAL produces a selection of crisps and chips in twelve flavours, each with its own individual personality. Flavours range from the spicy jalapeno to the rich mature cheddar and spring onion, with the face on each of the new-look packs representing the taste sensation contained inside.

REAL crisps are available in individual 35g, 50g, or 150g bags, with a variety of four different six-pack 25g multibags. REAL chips were specially created for the on-trade and cafe sector, featuring 50g bags in five flavours. All REAL products have a shelf life of 112 days.

Products from the REAL range are available from 3663 Wholesale, Brakes, DBC, BFP Wholesale, Elite Foodservice and Holdsworths.

Real crisps is a handcooked crisp manufacturer established in 1997 near Newport, South Wales with the objective of introducing handcooked crisps to a wider consumer audience, mainly through pubs and independent retailers. It was acquired by Tayto Group Ltd in 2007.

To learn more about the REAL Crisps and Chips story, visit the REAL website at www.realcrisps.com