RB shakes up the shelves with its hottest heroes for the summer season

Scholl Velvet Smooth Express Pedi Wet & Dry

Scholl, the UK’s number one foot care brand, is expanding its Velvet Smooth personal care pedicure range with salon-quality treatments suitable for both wet and dry feet. The brand’s hot, new product innovation, Scholl Velvet Smooth Express Pedi Wet & Dry, will revolutionise the category by offering consumers an electronic foot care tool that can be used on both wet and dry feet as well as in the shower. The breakthrough technology found in the Wet & Dry format will further reignite the category and uphold Scholl’s stellar share growth. The gadget provides a cost-effective professional grade alternative to expensive salon treatments and the opportunity to indulge in a pampering pedicure session at home. Its waterproof enclosure and specially designed exfoliating roller head mean the beauty gadget can be used effectively on both wet and dry skin – so it can be used for a quick once-over during a morning shower or in the bathtub for a truly indulgent ‘me moment’.

There are two speed settings to suit individual preference; hard skin is removed effortlessly and efficiently for visibly soft, beautiful feet. The device is rechargeable, coming with its own charging station, so the battery can be topped up as and when required. MRRP £59.99. www.scholl.co.uk

Scholl Velvet Smooth Electronic Nail Care System allows consumers to file, buff and shine their way to gorgeous, groomed, natural looking and shiny nails. This is the hottest beauty accessory on the nail care scene to complete an athome manicure and pedicure routine.

Veet Silk&Fresh™

RB has given its core hair removal portfolio a makeover in response to growing demand for products with a more pleasant scent. The depilatory expert knows that when it comes to hair removal creams, the number one concern to purchase is unpleasant smell. Veet is tackling this obstacle head on with the launch of its game changing Silk&Fresh™ collection – a new range of creams formulated with popular fragrances including Jasmine and Aloe Vera.

Each will keep skin moisturised after use and provide longer lasting results versus razors. Women will now have a hair removal solution that delivers a truly sensorial beauty experience. Developed by fragrance experts, the Veet Silk&Fresh™ collection features patented fragrance technology designed to remove any lingering scents and create a more sensorial beauty experience for consumers.

This superior technology is present across the base range, which includes a multitude of hair removal creams for normal and sensitive skin, including in-shower hair removal cream and a kit designed for the sensitive facial skin area. What’s more, the range delivers what consumers want when it comes to hair removal – an affordable solution that’s painless, easy to use, leaves skin feeling silky smooth and has a pleasant smell. By delivering a breakthrough range that ticks these boxes, the launch of Veet Creams with Silk&Fresh™ Technology is set to revitalise the £20m creams category. The Veet Silk&Fresh™ range is available in various formats with MRRPs ranging from £4.99 to £11.99. www.veet.co.uk

Veet Professional Warm Wax

RB presents its game-changing beauty innovation to upgrade consumers’ at-home hair removal regimes with Veet Professional Warm Wax, a hot natural beeswax solution that delivers a salon-perfect, smoothtouch finish – with no strips required. The launch sees RB diversifying its hair removal repertoire to drive market penetration and offer shoppers more choice on shelf. This hot market entry addresses consumer demand to experience a hassle-free, no-mess, professional hair removal ritual at an affordable price.

The microwavable wax jar oozes mass appeal with its ease of use, affordability and superior salongrade formulation to achieve highly efficacious and longer-lasting results compared to razors. Thanks to the specially formulated beeswax, it grips hair to remove growth as short as 2mm reducing the amount of waiting time in between waxing, and results last for up to four weeks.

Dermatologically tested, Veet Professional Warm Wax is gentle enough to use on small and sensitive body parts, plus it dries quickly and comes off easily without the need for strips. MRRP £14.99. www.veet.co.uk

Veet Natural Inspirations Facial Hair Removal Kit

Hot off the back of the breakthrough success of the Veet Natural Inspirations range, RB continues to respond to growing demand for hair removal products inspired by nature by launching a new cream solution designed for one of the most sensitive parts of the body – the face. This kit has been developed in response to continued consumer demand for alternative, effective facial hair removal creams designed for sensitive skin. Not only does it work close to the root to remove even short and stubborn hair but the carefully formulated cream containing natural grape seed oil, delivers a more sensorial and pleasant experience. It will leave skin feeling touchably smooth and moisturised. The dermatologically tested kit features: 1x 50ml Veet Natural Inspirations Hair Removal Cream for the Face and 1x 50ml Veet Gentle Finishing Cream – a post treatment to moisturise and soothe skin. The depilatory expert knows that facial hair removal products are extremely important to many women. This segment accounts for 27% of total sales in depilatories and its popularity is largely due to the fact that this part of the body is on display 24/7 and, unlike body hair removal products, it is impervious to weather and seasonal trends. The launch of the kit reinforces that the brand always has its fingers on the pulse of what women want when it comes to effective hair removal solutions. Now women have even more choice when it comes to tackling facial hair removal. MRRP £4.99 www.veet.co.uk

E45 Fast Acting 24H Spray Moisturisers Shaking up the dry skin category, the latest pioneering innovations from RB debunk the myth that hydrating moisturisers are incompatible for time-poor dry skin sufferers. The nation’s No.1 dry skin expert, E45, is launching two hydrating lotions in a speedy spray format to tackle dry skin sufferers’ demands head on. The formulas of the NEW E45 Fast Acting 24H Spray Moisturisers provide the intense protection of E45 in a fast-absorbing spray that locks in moisture for all day hydration. Dry skin affects over a quarter of the UK population and sufferers are searching for immediate hydrating solutions that don’t disrupt their daily lives. Locking in moisture and restoring long-lasting softness, the dermatologically tested, non-greasy and fast-absorbing formulas are now available in the following formats:

E45 Derma Protect Fast Acting 24H Spray Moisturiser is clinically proven to lock in moisture and help repair dry and sensitive skin. Fragrance free, it soothes, softens and relieves dry skin. Suitable for eczema prone skin.

E45 Intense Recovery Fast Acting 24H Spray Moisturiser helps relieve and repair very dry skin and replenish the skin’s natural barrier.

The revolutionary products have a MRRP of £5.99. www.E45.co.uk

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