RB launches £10m Dettol’s Mission for Health Campaign

March 2011 saw the launch of Dettol’s Mission for Health campaign which is set to promote a healthier environment in the home, in the community and beyond. The campaign will be backed by the biggest ever launch programme to drive consumer and shopper engagement.

The campaign kicked off on 1st March behind initiatives such as Dettol’s new mums programme, healthy habits lessons in schools or a partnership with Save the Children. This campaign is supported with targeted national and regional activity on TV, in print, Social Marketing, online, at key events across the country and importantly in store.

Dettol’s Mission for Health campaign rolls out a set of initiatives that see Dettol going above and beyond standard hygiene education by reaching out to mums, teachers and the wider community to raise awareness on the simple ways we can all promote a healthier environment around us.

Healthcare experts Dr Dawn Harper, a GP from Channel 4’s ‘Embarrassing Bodies and ITV’s ‘This Morning’, BBC’s hygiene expert Dr Lisa Ackerley and Prima Baby resident expert midwife Nikki Khan are supporting the campaign

“Since its launch in 1933 Dettol has grown to be a global brand that is recognised in more than 60 countries around the world. Trust in the brand has allowed Dettol to grow from its initial first aid position to a brand with more than 40 products. Today, Dettol is not just about effective cleaning, we want to do more for an healthy environment. In 2011 Our Mission for Health campaign will see us taking additional steps to partner with mums, teachers and Save The Children to bring this commitment to life, through a series of exciting and innovative initiatives,” said Stefan Gaa, Marketing Director, RB UK.

Reckitt Benckiser (RB)

www.RB.COM