Leading school drinks manufacturers Radnor Hills have partnered with Europe’s largest entertainment group Merlin Entertainments to offer Kids Go Free entry into some of the UK’s top attractions in a new major on-pack promotion.
Focusing on their extremely popular school compliant drinks range Radnor Fizz the #KIDSGOFREE campaign kicked off in January 2018 with over 15 million promotional bottles being produced which will include offers for DreamWorks Tours Shrek’s Adventure! London or SEA LIFE Aquariums in the UK.
Supported by PR, in-school activation and a social media campaign the promotion aims to help school caterers increase their soft drinks sales and will run across a range of flavours including Apple, Orange, Sour Cherry, Tropical, Forest Fruits and Peach.
Chris Sanders the Sales Director at Radnor Hills comments “As a company we are committed to creating great tasting soft drinks for schools that kids love but it’s always great to be able to offer something extra! This promotion offers kid’s added value by giving them the chance to redeem millions vouchers to some fantastic attractions. We know how expensive family days out can be, but also how important they are! So this promotion aims to help families entertain their kids for less”
General Manager of Shrek’s Adventure! London, Steve Blackburn added, “Shrek’s Adventure! London is unique experience giving guests the chance to step into an immersive experience with some of their favourite characters. The promotions with Radnor Hills gives even more families a chance to meet their favourite characters and experience our magical 4D bus journey to Far Far Away!”
To claim the free vouchers you simply peel off the Radnor Fizz label to reveal the voucher on the reverse. They will then need to take their voucher with them to the attraction to claim their prize; the voucher will only be redeemable when a full priced adult ticket is purchased.
Parents will also be able to avoid queues and book online at www.radnorhills.co.uk/kidsgofree using the unique code printed on the back of the label. Vouchers are valid until 31st December 2018 giving consumers the freedom to redeem throughout the year.
Radnor Fizz 330ml bottles contain no added sugar and offer children one of their recommended five-a-day portions in every single bottle. Radnor Hills produce over 40 million school drinks a year on their site in Powys, mid- Wales and are one of the most popular brands in the school drinks sector!
For full terms and conditions on the promotion visit www.radnorhills.co.uk/kidsgofree