Radnor Hills Mineral Water Company has recently introduced a brand extension to their popular Fruit Juice range Fruella. Launched earlier this year their Fruella Hydrate option is now available in their NEW 250ml Tetra Prisma shape cartons. Radnor Hills are one of the first to introduce this brand new premium drinks concept to the UK market designed to address the healthy snacking trends for adults and children. Aiming to appeal to the increasingly health conscious audience their new Hydrate range is completely preservative free and contain no added sugar.
The Tetra Prisma carton has a unique ergonomic shape which follows the curved palms of your hands and creates a secure and comfortable grip while you hold the pack. This creates less spillage and an easy opening function making them extremely consumer friendly and ideal for immediate onthe- go consumption.
Available in an array of refreshing fruity flavours their new Fruella Hydrate range is a blended mix of 60% Fruit Juice and 40% Spring Water creating a perfect way to keep hydrated with nothing artificial and with each pack offering a 12 month ambient shelf life.
These new formats are a perfect solution for the growing low calorie ‘grab and go’ demands. Radnor Hills are aiming to premiumise carton drinks offerings in stores – bringing a much more presentable and healthier product to market.