Quorn has launched a delicious new range of sandwiches and wraps in partnership with leading Food To Go brand, Adelie Foods, to make it easier for shoppers to purchase convenient, healthy and sustainable meat-free options whilst on the move.
The range includes four sandwiches and two wraps, containing a variety of Quorn fillings and will launch across the Out of Home Channel with a focus on Universities from August.
The majority of UK consumers (52%) are now reducing their meat consumption in some capacity[1] and this is largely driven by a desire to live a healthier lifestyle. Growing awareness of eating a sustainable diet is also contributing to this change and looks set to increase as the impact of meat on the environment becomes better understood.
Andy Smith, Director of Business Development, Quorn said: “The meat free category is currently largely centred around planning meals at home, but our research has shown there’s a big demand for more meat substitutes and vegetarian options in the On The Go channel. Our sandwiches and wraps performed brilliantly in consumer taste tests and we think our new range can increase awareness and sales for the lunchtime meat-free category.
“Our research shows 73% of our consumers are not vegetarian, demonstrating an increase in flexitarian diets and people looking to reduce the amount of meat they consume. Our mission at Quorn is to create delicious, healthy and sustainable ways for customers to take a ‘less is better’ approach to meat consumption. This new collection will make buying a tasty meat-free option when on the move more accessible than before.”
David Guy, Commercial Director, Adelie Foods, said: “We’re delighted to partner with such a leading and dynamic brand such as Quorn to bring these new products to market. Quorn is a signpost brand when it comes to meat free, so these products will be instantly recognisable, which will help to drive sales for the whole category, especially as more consumers consciously reduce their meat consumption.”
The meat free category is worth £308m (+14.7m YOY) and Quorn has invested over £12m in the last year to drive awareness of its brand.
Please see below for the full range:
Sandwiches – RRP from £3.29
- Vegetarian Chicken & Stuffing
- Vegetarian Chicken Salad
- Vegetarian Ploughman’s
- Vegetarian Ham Salad
Wrap – RRP from £3.29
- Sweet Chili
- Caesar
[1] YouGov commissioned by Quorn, 2018
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