Echo Falls surprised commuters at Waterloo Station with a sparkling waterfall to promote the brand’s new ProsEcho Falls sparkling wine. Crowds were greeted by Love Island finalist, Laura Anderson, who handed out 500 samples to commuters of age over the evening rush-hour period.
The second largest wine brand within Accolade Wines, Echo Falls entered the prosecco market in October to meet Christmas demand.
David White, Marketing Director says: “27% of Echo Falls’ shoppers drink the brand for a special celebration so it was the perfect time to engage thousands of Waterloo commuters in the run up to Christmas.
“Having Laura there was a great way of bringing the memory of our successful Love Island partnership to a cold winter’s Day.”
The ProsEcho Falls waterfall will be popping up in Birmingham Bull ring on Friday 14th December 2018.
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