Président Springs into New Dairy Categories

Lactalis UK & Ireland is breaking into the Goat’s Cheese category this Spring with a unique new product called Président Goats Cheese Cubes. The new product, which has a mild and creamy taste and is packed for convenience and versatility of usage, is designed to make goat’s cheese more accessible to consumers. It will be launched into Waitrose stores from April.

Made in France with 100% goat’s milk, Président Goats Cheese Cubes are conveniently packed in a 120g pot (RRP: £2.25) with a unique, no-mess drainable system to appeal to time-pressed consumers. Supported by brand insights which show that consumers are willing to pay a premium for quality convenience products that save them time and effort, Président Goats Cheese Cubes are the perfect accompaniment to salads, aperitifs and sprinkling on pizzas. They also give shoppers the opportunity to use goat’s cheese more often and in a wider range of dishes.

Héloïse Le Norcy-Trott, Group Marketing Director for Lactalis UK & Ireland, comments: “Président Goats Cheese Cubes is an exciting new launch for us in the goat’s cheese category and is a delicious and convenient product that will resonate with consumers looking for high quality, easy and tasty dairy items. This is the first in a raft of exciting new products that President is launching in 2020, all of which will make consumers’ lives easier without compromising on taste.”

In other news, Président Crème Aerosol Cream has secured a new listing in Waitrose from 1 April. Already available in Ocado, Président Crème Aerosol Cream, is designed to introduce a new consumer to the aerosol cream segment, which is traditionally the preserve of family shoppers.

Président Crème will appeal to gourmet consumers trading up to a premium aerosol cream. Luxuriously thick, the cream is made with a delicate hint of vanilla and boasts a professional nozzle that delivers perfectly formed creamy swirls for fresh fruit, decadent desserts or indulgent hot chocolate. Président Crème comes in 250g containers with an RRP of £2.