For the first time, Plymouth Gin has launched a national TV sponsorship campaign ahead of Christmas
Plymouth Gin is set to take to our screens with a sponsorship of UKTV’s ‘Captivating Moments’ programming, which will run for seven weeks in November and December. Live from this week, viewers will be served a variety of 10 second humorous idents sponsoring key TV shows across W, Really, Alibi and Eden.
The idents will feature throughout programmes such as Sherlock, Cops UK, The Killing Season, Escape to the Country and Murdoch Mysteries, driving awareness of Plymouth Gin amongst its target audience of affluent and discerning 30-45-year-old consumers.
The campaign will be live for over 823 hours of programming, reaching 7 million consumers. It will also drive sales conversion ahead of Christmas, a time when consumers are looking to spend more and try new products.
Katia Fragkou, Head of Marketing for Pernod Ricard UK, comments: “We are excited to be launching the first-ever TV sponsorship campaign for Plymouth Gin. Gin has exploded in the UK over the last few years and its popularity is only set to continue. Two million gin drinkers watch the channels we are sponsoring, so it’s the perfect platform to promote Plymouth Gin as the gin for the Christmas season.”
Plymouth Gin has enjoyed strong growth in both the on and off trade over the past year, with £10m RSV (+28%) in on trade, and £6.9m RSV in off trade (+37%)[1]. With a loyal following, it is known as a leading quality gin, popular amongst bartenders and consumers. It’s a cocktail staple and the first gin to be used in the original Dry Martini, Pink Gin and Gimlet.
[1] SOURCE – AC Nielsen MAT 29.09.2018 and CGA MAT 08.09.2018
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