Gold medal winning heptathlete, Jessica Ennis-Hill and her mum, Alison Powell were at The Savoy Hotel yesterday for the unveiling of Procter & Gamble (P&G)’s latest “Thank You, Mum” campaign ahead of the Rio 2016 Olympic Games.
The “Thank You, Mum” campaign is part of P&G’s worldwide partnership with the International Olympic Committee (IOC) and is the biggest campaign in the company’s history. P&G, maker of Olay®, Pampers® and Gillette Venus® signed a 10-year partnership as a TOP sponsor with the IOC, extending through 2020.
As the Proud Sponsor of Mums, P&G helps to bring a unique insight to the celebration of the Olympic Games because behind every amazing athlete is an equally amazing mum, and P&G is proud to champion the role mums play as the key advocates for many of the athletes’ lives around the world. It’s their mum’s love, support and their inner strength that has helped their kids to become the world’s best athletes today.
“What I like about the P&G “Thank You, Mum” campaign is that it recognises that an athlete’s journey begins with the lessons they learn from their mum so they’re not just supporting an athlete, but also celebrating the mum too,” said Ennis-Hill.