Perfect World Ice Cream – the pioneer of the healthy ice cream movement in the UK, has launched its revamped range with Tesco and Ocado, available now.
The no added sugar, vegan, gluten and soya-free brand has secured listings for its Caramel Pecan flavour in more than 500 Tesco outlets, while Ocado now stocks the full range of six flavours – Caramel Pecan, Double Choc Chip, Mint Choc Chip, Raspberry Ripple, Sweet Espresso and Pistachio. This is in addition to achieving listings for three of these flavours in Holland’s 2nd largest retailer Jumbo.
All flavours come in 500ml tubs (RRP £4.49) and boast as little as 334 calories per tub – a third of the calories in premium, dairy ice cream brands such as Ben & Jerry’s. Perfect World Ice Cream contains no-added-sugar and is instead sweetened using plant-derived sweetener Stevia. The new range, on top of the already impressive list of nutrition and health benefits, is fortified with 12 key vitamins and minerals, an industry first. One tub contains 100% of your daily requirements including vitamins D, E, B1, B2, B3, B5, B7, B12, and minerals chromium, manganese, copper, zinc. Each entire tub contains only around 1 tsp of naturally occurring sugars and the saturated fat content is one of the lowest against other competitors in the market, see table below.
At the start of this year the brand launched a crowd-funding campaign with Seedrs in a bid to raise £100,000 investment to grow the business. In fact, Perfect World Ice Cream has proved so popular that it smashed its target, raising £300,000 in a month.
Says Chris Conklin, co-founder of Perfect World Ice Cream: “We’ve always known that our ice cream is the best of its kind on the UK market, but beating our crowd-funding target so convincingly underlines what a fantastic product we have, offering retailers and their consumers a truly delicious and healthy innovation. The new listings in Tesco and Ocado are another step in ensuring our Perfect World Ice Cream is available to as many UK consumers as possible, and we’re now in talks with a variety of other retailers and foodservice operators to further grow our distribution.”
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