Paterson’s launch festive shortbread gift tin

patersons-tin-sbThe UK’s number one shortbread brand, Paterson’s, has Christmas all wrapped up with a classic Scottish shortbread collection containing three of its most popular varieties – Paterson’s Shortbread Fingers, Petticoat Tails and Ovals.

Offering real gift appeal, this bespoke shortbread collection is packaged in a striking 450g traditional tin, which captures all the tradition and heritage of the brand with picturesque photography of Kilchurn Castle, a 15th century castle at Loch Awe, Scotland. With an indulgent buttery taste and traditional crumbly texture, Paterson’s shortbread has home-baked appeal and is made to time-honoured traditions using only the finest ingredients with no artificial colours, flavourings or preservatives. As with all Paterson’s products, the shortbread products are GM and nut free and suitable for vegetarians.

Alan Hardie, managing director of Paterson Arran, said: “Sales of our shortbread products have grown exponentially and as the number one retail brand in the UK*, this new seasonal tin presents the ideal gift purchase or collector’s item and we’re confident that it will appeal to our loyal shortbread customers as well as the gift and export market in particular.”

With a RRP from £3.99, Paterson’s new shortbread collection comes in a shelf-ready display of six tins and is available from selected stockists including Edinburgh Woollen Mill, Booths and Sainsbury’s.

*Kantar w/e 27/12/09

For more information or to purchase direct, please call Paterson’s on 01506 431031.