P&G’s market-leading nappy brand Pampers has partnered with UNICEF for the 11th consecutive year. Today, celebrity mum and former Girls Aloud singer Kimberley Walsh launches the new ‘Amazing Babies’ campaign.
Available now to convenience retailers, special marked packs are available across a selection of Pampers nappies and wipes, communicating the brand’s “1 Pack = 1 Vaccine” campaign – helping UNICEF to eliminate Maternal & Newborn Tetanus (MNT) now in 19 countries. With 19 countries left, Pampers and UNICEF are now half way towards achieving the goal of eliminating MNT from the world. Thanks to the support of families, since the Pampers-UNICEF began in 2006, an estimated 500,000 newborn babies have been saved and a vaccine has reached a mother and her baby every second.
Paolo Haeusermann, Pampers Brand Manager at P&G, says: “By simply buying packs of Pampers with the UNICEF logo or by engaging with campaign content online, UK parents can make a genuine difference and continue to support our wish to eliminate maternal and newborn tetanus everywhere. We’re urging retailers to stock promotional packs to drive awareness of this campaign even further.”
Kimberley Walsh comments: “I feel hugely honoured to be supporting the Pampers-UNICEF campaign in its 11th year. As a mum to Bobby, and expecting my second child later this year, I feel great empathy with other mothers around the world who, just as I do, want nothing more than to deliver a happy, healthy baby. The reason I’m so passionate about this campaign is that mums and dads here in the UK can make a very real difference by doing nothing more than buying the Pampers that they need for their little ones.”