Premier Foods is driving value into the flavourings and seasonings category with the expansion of its Oxo portfolio. Developed to encourage shoppers to trade up, a new trio of premium Oxo Stock Cubes is launching alongside an addition to the popular Stock Pots range – a gluten free Red Wine flavour. Rolling out in stores from the end of July, the new products appeal to shoppers looking for different options from brands they can trust.
The introduction of the new Oxo Stock Cubes, which contain no added MSG, allows people to create impressive meals without having to spend more time in the kitchen. With three tasty flavours, the Rich Beef and Succulent Chicken cubes are made with British beef and chicken stock and contain real meat juices; whilst the Delicious Vegetable cubes offer a deeper vegetable flavour. As a result, the premium range will offer shoppers richer flavours and even more choice from the Oxo brand.
Helen Touchais, Brand Director for Flavourings and Seasonings at Premier Foods, comments: “Oxo is a much loved brand which households across the country have come to rely on, whether they’re whipping up a quick mid-week meal or a celebratory feast for the whole family. With a range of different formats we have something for varying shopper needs, and our new range of premium stock cubes means people also have the chance to trade up. This is good news for retailers too, as this will help drive category value.”
The brand is also adding to its Stock Pots range with a new Red Wine variant which contains half a glass of red wine per pot. The new flavour aims to give people more confidence when cooking with wine, whilst also enabling them to give dishes more depth without having to crack open a fresh bottle.
The Oxo Stock Cubes carry an MRSP of £1.39 for a pack of six. The Red Wine Stock Pots are available in a four-pack with an MRSP of £1.49.
NEW Oxo Stock Cubes
Pack of six
MRSP: £1.39
- Oxo Rich Beef
- Oxo Succulent Chicken
- Oxo Delicious Vegetable
Oxo Stock Pots Range (Gluten Free)
Pack Size: 4 x 20ml pots
MRSP: £1.49
Flavours:
- NEW Oxo Red Wine
- Oxo Original Beef
- Oxo Rich Beef with Onion & Rosemary
- Oxo Succulent Chicken with Garlic & Thyme
- Oxo Garden Vegetables with Parsley & Bay
- Oxo Juicy Lamb with Rosemary, Garlic & Red Wine
As one of Britain’s largest food producers, Premier Foods is committed to delivering products that British people love, with food that’s made in Britain by people who understand British consumers. We supply a range of retail, wholesale, foodservice and other customers with some of Britain’s best loved brands, including Ambrosia, Batchelors, Bisto, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s. The company employs nearly 4,000 people operating from 15 sites from across the country.
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