OSO BIRCHER Muesli launches new on-the-go pack as part of impulse channel push

BIRCHER Muesli brand, OSO Natural Fuel, has stepped up its impulse distribution drive, securing new listings in Moto, with a new pack format designed for on-the-go breakfast consumption and two exciting, new line extensions.

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The first-to-market, single-serve pot, features a bold, new packaging design and a revolutionary integrated spoon within the lid, making it easier to enjoy OSO on the move.

The brand, which was recently acquired by Mornflake Cereals, has also launched two new flavours, Rhubarb and Forest Fruits, as additions to existing variants, Mango & Passion Fruit, Strawberry and Raspberry.

Commenting on the step-changes, OSO Founder, Paul Hayes, said: “We are delighted to win this listing with Moto and look forward to a long, mutually successful business partnership.

“Driving distribution in the Impulse channel is key to the OSO business strategy. Refuelling on-the-go is a growing need-state and consumers are increasingly looking for quick and convenient, but delicious and healthy options – especially at breakfast time, when time is short.

“The new-look OSO Bircher Muesli packaging and range has been specifically developed with this insight”.

The OSO brand was born out of Paul’s passion for natural, healthy food to fuel active outdoor living. Paul became a particular fan of the Alpine diet, discovering the delicious taste and natural health benefits of Bircher Museli whilst snowboarding in the Alps – he was inspired to share it with UK consumers as OSO Natural Fuel!

Paul started to make Bircher Muesli to fuel his own busy days and to share with friends back in the UK. He soon noticed a gap in the convenience market, for such a healthy, filling instant pick-me-up for time poor, health savvy consumers. It was here OSO Natural Fuel was born – a healthy, natural and nutritious range of single-serve Bircher Muesli pots.

Bursting with natural ingredients Cheshire-based OSO Natural Fuel prides itself in local sourcing where possible, with jumbo oats milled by Mornflake Oats and premium creamy, low fat yogurt.

The OSO range is now available in Moto outlets nationwide in Mango & Passionfruit, Strawberry and Raspberry variants, as well as various Impulse and Convenience retailers -RRP £1.59 – £1.79 for 180g.

OSO

Paul Hayes

Email: paul@osojuicy.co.uk

www.osonaturalfuel.com