Organix announces its biggest launch of baby foods, featuring 30 new organic recipes, including new glass jars. Designed to draw more mums into the baby aisle, the launch is supported by a £1M marketing campaign, targeting parenting media.
The new recipes, made with 100% organic and natural ingredients – no starch, flavourings, yeast extract or added salt or sugar – have been developed so mums can be sure the quality and flavours are as close to homemade food as possible, and to introduce baby to new tastes and textures.
“This is a great opportunity for retailers to take advantage of this growth category, with a wide choice of foods across all price points to suit the consumer and retailer,” says Anna Rosier, Managing Director of Organix.
“Organic is the faster growing part of the baby food sector with parents increasingly turning to brands that promise top quality nutritious food without additives. We have developed our jar recipes to be as close to home cooked food as we can, and we bring our ‘No Junk Promise’ to this part of the category. Combined with a wider range of formats for convenience, we anticipate this will bring mums to the baby aisle.”
There are 16 delicious new recipes in jars for babies throughout weaning. They go from Stage 1 – Organic Creamy Porridge, Organic Banana & Pear Rice Pudding, Organic Butternut Squash and Root Vegetables; Stage 2 – Organic Chickpea and Red Pepper Lasagne, Organic Vegetable and Chicken Hotpot, Organic Apple and Mango with Oaty Yoghurt; to the more sophisticated tastes and textures of Stage 3 Wholegrain Pasta, Chicken and Broccoli.
A first in the baby category is the launch of Organix Organic Baby Infant Cereal Taster Pack. This simple innovation allows mum and baby to taste check flavours and textures before committing to a full size.
Organix is also launching new Baby Infant Cereals Stage 1 (with gluten free options) and Stage 2 of weaning. Plus new Savoury Pots for Stage 3 weaning, introducing chunky textured combinations in two new exciting recipes – Organic Fruity Moroccan Lamb and Sweet Potato Tagine with Couscous, and Organic Thai Coconut Chicken with Vegetables and Wholegrain Rice. Organix is also making life easier for mums by introducing a clever combination of fruit pots that has breakfast and lunch covered in a dual pack.
For Organix trade orders please telephone 01202 409 500 or visit www.organix.com
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