Ocean Whole Berry™ named Product of the Year 2018

A survey of 10,637 shoppers by Product of the Year, rating the best products of 2018, has voted Ocean Spray Whole Berry™ as the best and most innovation drink to hit supermarket shelves in the past twelve months. The accolade was announced at an awards ceremony at the Sheraton Grand hotel on Park Lane, London (Thursday 26 January).

Ocean Spray Whole Berry, a range of two multi-serve juice drinks with a unique nutrition proposition of whole cranberry fruit with no added sugar, was launched by leading ambient juice and juice drink brand Ocean Spray® in 2017. Currently available in Sainsbury’s, Waitrose, Asda, Co-Op and Booths (850ml, RRP £2.99), Whole Berry is aimed at the health conscious and foody shopper who is after authenticity and wholesomeness of ingredients. The juice drink contains 40 whole crushed cranberries in every 200ml serving, delivering maximum nutrition to consumers.

The prestigious Product of the Year awards event was attended by some of the biggest players in the manufacturing industry including Unilever, Mars, Diageo and Procter & Gamble, and saw winners crowned in 50 categories including the healthy food category, beauty masks category and household appliances. Commenting on Ocean Spray’s award win, Caroline Rose, Ocean Spray Marketing Manager – Europe, Middle East & Africa said: “We’re absolutely delighted that Ocean Spray Wholeberry was awarded with such a prestigious accolade at this year’s Product of the Year awards.

“It is clear recognition of its unique innovation at a time when shoppers are increasingly wanting the benefit of the whole fruit in a natural yet convenient way. Whole Berry meets that need perfectly, which is something the public surveyed for Product of the Year clearly recognised.”

Mike Nolan, CEO of Product of the Year, commented “Product of the Year rewards the most innovative items available and this year we have noticed a real trend emerging in the desire for home cooking, baking and beauty products across a number of categories. Products awarded with this coveted accolade are easily identifiable by their warranted logo, which will help time-crunched consumers spot trusted products that are a true mark of innovation and quality whilst out shopping or online.”

Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the bestselling brand in the North American bottled juice category.