Nytol Anti-Snoring Throat Spray, a new clinically proven snoring treatment, has launched across the UK. Marketed by Omega Pharma, the spray’s unique patented formula is proven to provide an 8-fold reduction in peak snoring volumes when compared with no treatment.
Nytol Anti-Snoring Throat Spray contains phospholipids, which lubricate the throat. This helps the treatment remain active throughout the night while carrageenan (a food additive extracted from seaweed), helps the spray stick to the throat. The product contains rosehipextract, a well-known astringent which can tone the muscles in the throat. When used regularly, this can lead to a reduction in swelling in this area, reducing vibrations in the throat and thus helping to alleviate the symptoms of snoring.
Around 3.5 million people suffer from snoring in the UK, a condition which is set to become increasingly common as our population ages and obesity rates rise. While snoring is not considered to be a severe condition, a survey from Nytol found 2 in 5 (41%) say their partner’s snoring habit has a negative impact on how well they sleep. With both sufferers and their partner experiencing disrupted sleep and associated health problems as a direct result of snoring, pharmacists should welcome evidence which found 92% of trialists reported a reduction or total elimination of snoring.
A spokesperson for Nytol comments: “Nytol has long been the nation’s number one trusted brand for a quality night’s sleep and we are delighted to expand the range with Nytol Anti-Snoring Throat Spray. Retailers should feel confident to recommend Nytol Anti-Snoring Throat Spray to customers seeking an effective and long term solution to snoring.”
The Nytol range will be supported with a £3 million above and below the line marketing campaign starting in April. TV advertising will take place during popular prime time slots on mainstream channels and will feature the well-recognised ‘Joan’ character created by Aardman Animations, the studio behind Wallace & Gromit. A high profile PR campaign, alongside point of sale and pharmacy training materials will also help to drive consumers in store and create opportunities for pharmacy to achieve significant returns within this category.
Nytol Anti-Snoring Throat Spray should betaken before bed and is suitable for adults over 18 years of age. For optimum results shake the can vigorously and attach the diffuser to the nozzle of the dispenser. Hold the can upside down and dispense the foam towards the back of the throat for 1 second, then swallow. Perform the sequence 3 times. Nytol Anti-Snoring Throat Spray is available for RRP£12.99 without prescription from major and independent pharmacies and supermarkets. Visit www.nytol.co.uk for more information.
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