New Vodka Collection joins iconic Famous Names range

vodka-collectionELIZABETH SHAW, one of the UK’s longest-established and most famous confectionery companies , is bringing a vibrant new spirit of adventure to its market-leading Famous Names range of premium-quality chocolates with the launch of The Vodka Collection.

The Vodka Collection is a “tantalising selection of the finest, indulgent dark chocolates with a variety of vodka-based liquid centres” – all presented in an eye-catching and attractive 165g gift box.

With a recommended retail price of £5.99, the new selection features 20 delicious chocolates which combine vodka with Cranberry, Tonic, Orange, Cola and Lime flavours.

Malachy McReynolds, Managing Director of Elizabeth Shaw, said: “The Vodka Collection is an exciting and innovative addition to the iconic Famous Names family of premium-quality liqueur chocolates and brings an added dimension to the range with its fresh, modern style and flavours.”

The launch is part of a powerful, on-going programme of new product and packaging innovation by Elizabeth Shaw.

In response to consumer requests, a Harveys Bristol Cream variant has been added to the Famous Names range for Christmas 2010, in a new 165g gift box (RRP £5.99). This complements the ever-popular Famous Names Signature Collection gift packs which include iconic brands such as Cointreau®, Courvoisier VS® cognac, Harveys®, Irish Cream, Drambuie® and Grants® whisky liqueur chocolates and are priced from £2.99 – £11.99.

With an RRP of £5.99, the Famous Names Cafe Liqueur Collection will be available for Christmas 2010 in a 165g gift box featuring 20 finest dark chocolate coffee liqueurs in Irish Cream Latte, Coffee Liqueur Cappuccino, Orange Mocha and Amaretto Espresso. The collection is also available in a 75g presentation box with a recommended retail price of £2.99.

“Famous Names is the must-stock, market-leading liqueur chocolates brand in the UK with a 29% share in the four weeks leading up to Christmas 2009 (source: Nielsen data),“ said Malachy McReynolds, Managing Director of Elizabeth Shaw. “The boxed chocolate market performed very strongly last year with a 9% increase in the 16 weeks leading up to Christmas, so the very clear message to retailers is to stock a full range for 2010.”

The Elizabeth Shaw range will be strongly supported by record-breaking levels of advertising, PR, promotional and consumer sampling events which will help retailers to boost sales and profits during the vitally-important gift-giving season. This will include consumer magazine advertising, competitions and promotions plus sampling at high-profile events such as the BBC Masterchef and Good Food Shows.

Malachy McReynolds said: “This Christmas, we are proud to be offering retailers and consumers the most exciting, innovative and comprehensive range of fine quality chocolates in the company’s history. Elizabeth Shaw and Famous Names are iconic brand names synonymous with quality chocolates and are therefore the perfect choice for the festive season and for all gift-giving occasions.”

Elizabeth Shaw Ltd

Tel: 0117 937 1200

E: sales@elizabethshaw.co.uk

www.elizabethshaw.co.uk