Nestlé Confectionery is wooing salted caramel lovers with the new KITKAT Chunky Salted Caramel Fudge bar, the latest variant in its popular KITKAT Chunky range. The launch forms part of the KITKAT brand strategy to excite consumers by rotating new flavours each year. The new bar is a delicious combination of crispy wafer fingers with a salted caramel fudge flavoured topping, covered in milk chocolate. The launch is supported by a multimedia campaign, including sampling. KITKAT Chunky Salted Caramel Fudge bar’s RRP is 65p.
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