Grace Foods UK is enabling retailers to meet growing consumer demand for healthier, on-the-go products with the launch of Nurishment Mojo, the UK’s first multivitamin milkshake, positioned as’ The Perfect Pick Me Up’. Launching in April, 330ml Nurishment Mojo will feature an rrp of £1.89 and comprises 3 great-tasting flavours – Strawberry, Chocolate Brownie and La La Latte.
“We know that millions of shoppers are looking for healthier milkshakes and almost half (46%) of adults take multivitamins either daily or occasionally,” says Nimal Amitirigala, GraceKennedy Global Category Manger, Beverages.
“Nurishment Mojo is breaking new ground in functional milks. It fills a taste and health gap in the chilled dairy aisle by offering consumers a multi-vitamin milkshake, enabling them to top up on vitamins and minerals whilst enjoying a great-tasting, refreshing drink.”
Nurishment Mojo will benefit from a wide-ranging brand support programme backing Nurishment this year. The high profile campaign will include online advertising, social media activity and sampling that will target on-the-move consumers.”
* Source: Mintel 21/09/2016