RB UK is continuing to drive growth in the laundry category with its popular brand Dettol. Building on its core brand equity as a trusted antibacterial brand Dettol is now introducing Dettol Washing Machine Cleaner which, brings its valued germ protection to a new area of the market. Dettol Washing Machine Cleaner combines active ingredients to both breakdown existing limescale and bacteria that can lead to bad odours and affect washing machine efficacy.
The majority of consumers are actually unaware that washing machines need to be ‘washed’ assuming that this is done during the normal process of the laundry wash. However, over the course of time, harmful bacteria coupled with the accumulation of detergent, and limescale, can result in residual build-ups that can damage the machine and sometimes lead to stale, smelly laundry and bad odours in the machine. New Dettol Washing Machine Cleaner not only keeps the machines clean but importantly helps them to run smoothly and efficiently and avoid unnecessary breakdowns caused by limescale.
Dettol recommends the new Dettol Washing Machine Cleaner, with its antibacterial formula, should be used in an empty machine, on a 60° cycle every 2-3 months to help keep machines clean, free of malodours and running efficiently.
New Dettol Washing Machine Cleaner is a great new product innovation designed to ensure consumers can continue to wash at lower temperatures, confident in the knowledge that not only are they being energy efficient but that their washing machine is hygienically clean and working efficiently.
Dettol Washing Machine Cleaner 250ml RRP £3.49, will initially be available in Sainsburys and Co-Op from February, going to all other accounts from March/April 2015 on.