Covonia, which has the UK’s Number 1 selling cough bottle in its range, is launching a new high-impact lozenge to help consumers tackle their cough and cold symptoms whilst on-the-move.
Covonia Double Action Cough Lozenges relieve uncomfortable symptoms of the common cold thanks to a unique dual sided format. While the brown side warms the mouth and soothes the throat, the white side simultaneously targets airways, clearing congestion.
Backed by a heavyweight national TV, press, internet and PR campaign, the new lozenges will hit the shelves from September 2010 onwards.
Before bringing the product to market, the lozenges were exposed to extensive consumer research which revealed impressive feedback. Indeed, 93 per cent of people said the lozenges gave noticeable relief to their coughs and cold symptoms and more than two-thirds said they would switch from their current brand to the more powerful Covonia Lozenges after tasting them.
Covonia Marketing Manager, Ed Round comments: “Covonia’s strong 60-year brand heritage commands a great deal of loyalty amongst consumers, and we now have the UK’s favourite Chesty Cough and Dry & Tickly Cough products in our range. When people feel under the weather, they trust Covonia products to provide powerful, no-nonsense relief and Covonia Double Action Cough Lozenges are no exception!
“Our research highlighted that consumers want stronger, more powerful products and they are willing to pay more for these high-impact experiences. Retailers should stock up as early as possible in order to satisfy the expected high demand for Covonia Cough Lozenges”.
With two flavours to aid consumer choice – Strong Original and Berry Blast – Covonia Double Action Cough Lozenges cost £1.59 for a 51g a pack and are non-drowsy, gluten-free and suitable for vegetarians.
For detailed product information, visit www.feelitworking.com or contact Thornton & Ross on 01484 842217.
Comments are closed.