Cofresh has extended its Indian Street Food range with the launch of three contemporary new Chips’N’Dip snacks which bring together some of the most universally loved flavour combinations in individual packs.
The snacks are based on the idea of traditional tiffin boxes and combine authentic Indian ‘chips’ with tasty dips – ideal for replicating the Indian starter experience at home and a unique addition to the snacks fixture. Available in three different combinations – Chickpea Crackers with Spicy Tomato Dip, Lentil Scoops with Sweet Chilli Dip and Poppadums with Mango Chutney Dip – they’re all suitable for both gluten-free and vegan diets.
“These new snacks are very much of the moment – they’re a unique new concept which deliver great taste and texture in one handy pack!” comments Debbie King, Director of Commercial Sales & Marketing at Cofresh, the UK’s no 1 Indian snack brand. “They’re a great snack for consumers to enjoy at home with friends for a big night in, or as an alternative ‘to go’ lunch option.”
The attractive and eye-catching Chips’N’Dip packaging, which reflects the vibrant colours of traditional sari fabrics and incorporates the ‘Mr Cofresh’ dabbawalla, will ensure high visibility and on-shelf appeal for those all-important last minute or impulse purchases. The new concept has been enthusiastically received by consumers with recent research revealing that 9 out of 10 respondents questioned said they would buy the product.
“They’re a great addition to our existing Street Food range and are guaranteed to bring something different to the snacks fixture,” adds King. “We’re confident they’ll appeal to consumers seeking a new snacking experience and will open up some great opportunities for retailers.”
RRP: Introductory launch price £1.50