Following STARBURST® Chewing Gum’s successful launch in February, Mars Wrigley Confectionery is expanding its portfolio with the addition of a STARBURST Fruity Mixes 24 pellet pack. Originally projected to grow the gum category by £15 million over the next three years and grow gum penetration by 3%, the STARBURST Chewing Gum range is significantly over-performing versus initial expectations. STARBURST Fruity Mixies Gum Bottle is currently the number one selling gum bottle, whilst STARBURST Strawberry Gum Bottle is the fifth best selling gum sku.
Comments are closed.