Nestlé Waters refreshes popular emoji-inspired range

Nestlé Waters UK is updating its popular range of emoji bottles from its Nestlé® Pure Life® portfolio, designed to inspire children to drink more water. Appealing to family shoppers and available now, the limited-edition emoji bottles will help to ensure children remain hydrated during the continued period of warmer weather.

Four new colourful and eye-catching designs, which include the popular sunglasses emoji, a space monkey, a unicorn and Dalmatian, have been introduced and will replace the existing choices. The emoji range is available across the brand’s 33cl bottles, with Nestlé Waters keen for children to see their bottle as a fun ‘Water Buddy’ to motivate them to stay hydrated. The friendly characters from the emoji range will encourage children to drink the recommended 6-8 servings of fluid a day[1]; a target regularly missed by 65% of children aged five to 16[2].

Marie-Laure Danican, Local Brands Lead at Nestlé Waters, says: “We introduced the emoji bottles to the Nestlé® Pure Life® range earlier this year to encourage children aged six and up to drink more water. We are looking to continue the momentum of the range with a new selection of emoji characters, giving children new, exciting options when selecting their favourite Water Buddy.”

“Bottled water remains the fastest growing segment within the £7.3bn soft drinks category[3] and, with the segment experiencing a significant peak during warmer weather, we’re confident that our refreshed range of emoji characters will help retailers to drive sales in-store and appeal to new shoppers.”

The four new Water Buddies are in store now, and an exciting range of POS has also been developed for retailers and wholesalers to help increase visibility and sales in store.

[1] British Nutrition Foundation, November 2016, children aged 5-11. 1 x serving = 250-300ml

[2] British Nutrition Foundation, based on 7,400 schools registered to participate in Healthy Eating Week, 2015

3 IRI, Plain Water Value, value share, 52 wks 7th Oct 2017