Nestlé introduces new premium, boxed Aero Bliss chocolates perfect for sharing

Nestlé is introducing Aero Bliss, a new premium boxed chocolate version of Aero, which is available across the market in two luxurious variants: Milk Chocolate and a Mixed Selection which includes milk chocolate, salted caramel and praline flavours.

Aero Bliss offers an indulgent selection of individually wrapped, smooth milk chocolates filled with a cocoa, salted caramel or praline aerated centre with the addition of delicate crispy pieces. The velvety, whipped bubbles inside the chocolate shell melt effortlessly in the mouth with every bite, creating a deliciously smooth chocolate sensation. Both boxes have an RRP of £3.99 and are available now.

The chocolates come in a box perfect to share with family and friends that pops open to reveal a beautiful tray in a watercolour design. The sharing category is a huge opportunity for retailers to tap into, worth over £2 billion[1], with larger sharing occasions driving confectionery category growth[2].

The Aero Bliss launch will be supported with a media campaign, including Out of Home, Social and Digital advertising as well as Sampling / Experiential activity. The Aero brand in total will benefit from £3 million media across 2019.

The product is the latest innovation in Nestlé confectionery and has been invented in response to a growing trend for people looking for light textured yet indulgent luxury products. 

Ellie Tyler, Aero Brand Manager at Nestlé UK said:

“We know our consumers want something special and we are very excited about this new addition to the much-loved Aero brand. Aero Bliss is perfect for sharing between friends and family and offers a light and bubbly form of indulgence in comparison to other premium chocolate products. People love the melt in the mouth sensation that Aero brings and we are sure that this new indulgent product will be a huge hit.”

Aero is a much-loved chocolate worldwide and is renowned for its unique texture and bubbles that melt effortlessly in the mouth. The science and technology behind the Aero product made it unique from the start and have kept it as one of the world’s favourite chocolate brand’s right up to the present day. Aero was first launched in 1935 as a chocolate bar in peppermint flavour, followed by the milk chocolate variation in the 1970s.

[1] IRI Market Data, Value Sales, 29/12/18

[2] Kantar World Panel Usage, Spend by Occasions, 52 w/e 02/12/18