Forward-thinking Dutch juice brand natur. has chosen the UK as the first market, outside of their home country, to launch its new line of smoothies to retail, following a deal to supply the range nationwide to WHSmith.
This development follows the brand’s successful launch in Britain, where it currently stocks its range of Cold Pressed Juices, Cold Pressed Shots and Supercharged Juices at Ocado.
“With the highest levels of fresh juice consumption in Europe, the UK was the perfect choice to launch our innovative range of smoothies and WHSmith is the ideal retail partner to bring this range to market.” Says CEO of natur. Robert Jan van Olm.
Natur. has direct access to state of the art innovation and R&D facilities and through it’s farm to fridge concept control supply chain end to end. ‘From the farmer to the factory until the juicing; we do everything ourselves. And with innovative techniques the quality is increased and the shelf life is extended. That’s how the superpowers from nature become accessible to everyone.” Says Van Olm.
Natur. smoothies are dense in fruit and vegetable juice, so rich in fibre, and filled with vitamins A, B1, B6, B12, C and E. With all three smoothies using a base of coconut water rather than traditional fruit juice, the smoothies offer consumers lower calories and sugar. Goji, turmeric or matcha; every smoothie contains a superfood for extra power!
Van Olm says “Our smoothies use the full fruit; the seed, the pulp and the peel, delivering functional benefits that support natural energy, vitality, and the defence system. We believe these will meet demand from British consumers and will be integral to our plans to grow the brand in the UK.”
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